Central Government Departments

India Trade Promotion Organisation

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India Trade Promotion Organisation (ITPO) is synonymous with the country’s trade promotion around the world all round the year. Indeed at ITPO, the promotion of trade is an exacting mission, translating into a search for new frontiers and new horizons in the world of commercial interactions, both at macro and micro levels. A mission that finds expression in the successful organisation of trade exhibitions in India and abroad, buyer-seller meets, promotion through department stores, contact promotion and product development programmes apart from dissemination of information on products and markets.
As the premier trade promotion agency of the government of India, India Trade Promotion Organisation provides a broad spectrum of services to trade and industry so as to catalyse the growth of bilateral trade, particularly India’s exports, and technological upgradation and modernisation of different industry segments. ITPOs programmes are carried out in close cooperation with the Indian industry whose promotional needs it seeks to serve.

As an apex agency of the Government, ITPO accords approvals for holding of international trade fairs in India in order to ensure and facilitate, inter alia, customs clearance of imported exhibits. ITPO has been conferred the status of Mini Ratna by the Government of India. This honour is bestowed on select Public Sector Enterprises which register profits for three years in a row.

ITPO has taken a lead in promoting the Fair Culture all over the country. Major initiatives have been taken through negotiations and discussions with the State Governments for setting up of exhibition complexes in West Bengal, Assam for the North-Eastern region. The significant achievement in this direction has been the setting up of Regional Trade Promotion Centres at Chennai in January 2001 and at Banglore in September 2004.The Chennai Trade Centre has been set up as a joint venture between ITPO and Tamilnadu Industrial Development Corporation (TIDCO).Similarly Trade Centre at Banglore has been set up as a joint venture between ITPO and Karnataka Industrial Area Development Board (KIADB). This is in consonance with ITPO’s policy to provide an impetus to the country’s overall export efforts.

Pragati Maidan-Fair Worthy At All Times

ITPO manages India’s only world class exhibition complex which is being renovated, modernised and upgraded from time to time to keep it in a high standard of fair-worthiness. Spread over 149 acres of prime land in the very heart of India’s capital and bustling megapolis, New Delhi, Pragati Maidan offers 62650 sq. meters of covered exhibition space in 17 halls besides 10,000 sq. meters of open display area. New halls have been added recently.

These state-of-the-art exhibition halls have enhanced the appeal of Pragati Maidan as an ideal business proposition for an increasing number of fair organisers and business visitors from different parts of the world. In general, Pragati Maidan offers the kind of ambience that is conducive to an increasing variety of exhibitions featuring gigantic machinery and equipment to delicate exhibits like watches and jewellery having handle-with-care tags besides a whole range of precision engineering products. Every year as many as 50 exhibitions are organised at Pragati Maidan by ITPO and other agencies.

Exhibitions in India

ITPO’s exhibitions at New Delhi and in other parts of the country effectively mirror the latest developments in various sectors of industry and cater to both export and import requirements. The international events that have, over the years, developed an institutionalised character include International Security Exhibition, Aahar (Food Expo), Printpack India, Delhi International Shoe Fair, Tex-Styles India, the India International Trade Fair, Prakash (Lighting Exhibition) at Pragati Maidan , the India International Leather Fair (at Cheenai) and International Leather Goods Fair (at Calcutta). These exhibitions enjoy tremendous industry support, both from the point of view of participation and visitor turnout from India and abroad. ITPO’s magnum opus, the India International Trade Fair continued to be a major business attraction in 2004 with a turnout of 100,000 business visitors from India and overseas.

Exhibitions Overseas

ITPO has a major programme of organising participation by Indian companies in over 50 international fairs in various parts of the world. These fairs offer exporters a fora for an array of merchandise ranging from textiles and garments, leather goods, handlooms and handicrafts to engineering goods, hardwares, hand and machine tools, electronic and computer items. Over the years, ITPO has regularly taken Indian products, technologies and services to more than 100 cities in different parts of the world.

The identification and selection of overseas fairs is based on the opportunities that these exhibitions offer to Indian exporters. ITPO extends a variety of facilities to participants including market information, publicity and visitor promotion, design and display inputs, freight handling and clearing and insurance of cargo.

Buyer-Seller Meets (BSMs)

Buyer-Seller Meets organised by ITPO have been a highly successful method of market penetration. The popularity of the BSMs can be gauged from the fact that the number of Indian companies aspiring to participate has been increasing each year and many companies have, in fact, to be kept on the waiting list. Significantly, the profile of buyers has improved substantially to include some of the best importers, wholesalers, trading companies, department stores, supermarkets and other retailers.

Promotion Through Department Stores

ITPO has been organising India Promotions viz., the promotion of Indian merchandise exports in association with leading overseas department stores like bloomingdales, JC Penny, Harrods, Galleries Lafayette, Liberty and so on. This mode of export promotion not only generates impressive order bookings but also creates substantial spin-off effects translating into unquantifiable future business.

Contact Promotion Programmes

Under this programme, a team of industry representatives, accompanied by an ITPO official, visits identified markets to establish contacts with pre-identified buyers and transact business. Before such overseas visits, ITPO carries out in-depth research about the market in order to derive maximum benefit for the Indian industry delegations.

Membership of International Organisations and Bilateral Agreements

ITPO’s truly international character is attested and reinforced by its association with several prestigious global agencies either through membership of in the form of Memoranda of Understanding. ITPO is a member of Union des Foires Internationale, France, Asia Trade Forum.. Likewise, the Organisation has signed MOUs with Chamber de Commerce et d’Industrie Franco-Indienne, France (CCIFI); Korean Trade Promotion Organisation (KOTRA); Hong Kong Trade Development Council (HKTDC); Japan External Trade Organisation (JETRO); Banco Nacional De comercio Exterior (BANCOMEXT), Mexico. Besides, an Information Exchange Agreement with Signapore Trade Development Board has also been entered into.

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