Electronics and Computer Software Export Promotion Council (ESC), an autonomous organization under the Department of Information Technology, Ministry of Communication & Information Technology, Government of India has emerged as the premier nodal agency to promote trade of Information Technology and Electronics between India and the rest of the world.
ESC has built a strong membership base of over 2200 manufacturers and exporters covering the entire gamut of Electronics and Software Industry in the areas of
1. Consumer Electronics Goods
2. Electronic Components
3. Instrumentation / Office Equipments / Medical Equipments
4. Telecommunication Products
5. Computer Hardware and Peripherals
6. Computer Software and IT Enabled Services.
Starting its operations in 1989, with an export performance of US$ 200 million, ESC has successfully steered the direction of India’s Electronics and Software Exports to achieve the export volumes of over US$ 10.76 billion during 2002-2003. Under the aegis of the Council, the exports have reached to more than 175 countries across the world establishing the hallmark of India’s quality and competitiveness.
DEVELOPMENT OF NEW MARKETS
Recent initiatives of the Council have helped develop various new and hitherto virgin markets for Indian IT exports. Indian computer software and services exports have now reached the shores of Japan, the second largest IT market in the world after USA, the far flung markets of Brazil and other Latin American countries as well as the Middle East region. In addition, ESC’s efforts have created an awareness about Indian capabilities in the developing economies of the African continent where lack of information was hindering growth of Indian exports.
COMPILATION OF EXPORT TRENDS
ESC compiles and maintains annual export data of Electronics and Computer Software and service sector. This helps in analysing the volume and direction of country’s export that provides vital inputs to the industry about current market trends and past experiences to enable them to formulate their future export strategy and thus support their international marketing efforts.
FEEDBACK TO EXPORTERS AND GOVERNMENT
In addition to providing statistical inputs to the industry and Government, Council also conducts market studies, studies the market structure as well as develops market intelligence to provide inputs to the members as well as Government to enable them to evolve suitable export strategies.
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