Central Government Departments

 

Feedback Service in Directorate of Field Publicity

One of the most important activities of the Directorate is the feedback service. During their interaction with the people, the field officers gather reactions of the people to various government programmes/policies. These public reaction reports are forwarded to the concerned authorities at the district or state levels for necessary action. Where action at higher level is called for, the reaction reports are also sent to the concerned ministries of the Government of India. In addition to the Public Reaction Reports, the field officers also collect success/development stories for giving wider publicity.
From July, 2004 a fortnightly report has been introduced which is based on people’s problems which are based on all over the country. This report is submitted to the Ministry of Information & Broadcasting on every 7th and 21st of the month. This report has assumed importance in view of the fact that the problems are brought to the knowledge of the concerned.

 

Aims And Objectives in Directorate of Field Publicity

The Directorate of Field Publicity, by virtue of being a field-oriented organization, has been playing a pivotal role in building a strong and prosperous India with the active involvement of the people belonging to all strata of society. This is sought to be done by seeking people’s participation in various developmental schemes and activities formulated by the Government for the benefit of different sections of society, particularly the weak and the down-trodden, and by bringing about a change in their attitudes.

Equipped with men and material suitable for the job of delivering messages virtually at the doorsteps of the people at the grassroot level, DFP field units endeavor to expose the mass to the diverse socio-economic and cultural milieu of the country and inspire them to untidily move ahead as citizens of the largest democracy in the world.

Broadly, the aims and objectives of the Directorate are: -

1. To project the policies and programmes of the Government to the people and to inform them about the plans and schemes formulated for their benefit.

2. To educate the people about the fundamental national values like democracy, socialism and secularism and to reinforce their faith in them through constant personal contacts.

3. To establish rapport with the people at the grassroot level for their active participation in the developmental activities, as also to mobilize public opinion in favour of implementation of welfare and developmental programmes.

4. To gather people’s reactions to the programmes and policies of the Government and their implementation and to report them back for appropriate and corrective action by the Government. The Directorate thus acts as two-way channel of communication between the Government and the people

 

Directorate of Field Publicity Units

There are 246 Field Publicity Units spread over various parts of the country, mostly located at District headquarters. A Field Publicity Unit comprises one Field Publicity Officer, one Field Publicity Assistant, one LDC, one Driver, one Peon and one Chowkidar. This is the operational staff, which performs field duties. The Field Publicity units are equipped with vehicle and audio-visual equipment. Each unit tours for about 10 days in a month. The touring staff are the FPO, FPA and the Driver.

 

Regional Offices Directorate of Field Publicity

There are 22 Regional Offices, most of them being located at State capitals. Each Regional Office controls about 10 to 17 Field Publicity units. A Joint Director of JAG grade generally heads the Region, although three regions, namely Chandigarh, Ahmedabad and Patna, are headed by Regional Directors who are officers of SAG grade. The Regional head is the Appointing Authority in respect of all Group ‘C’ and ‘D’ posts in the Region. For all administrative, budget and other matters of the Region, he is assisted by an Administrative Officer (Group-B). The other supporting staff like Accountant, UDC, LDCs, Peons and Chowkidar have been provided in every Regional Office.

 

Directorate of Field Publicity Themes

The major regular themes on which the Field Publicity Units concentrate are National Integration and Communal Harmony, strengthening of Democracy and Secularism, Health and Family Welfare, removal of social evils such as Untouchability, Dowry, Child Marriage, Alcoholism and Drug Abuse, etc. The major topical themes are various aspects of Rural Development, AIDS Awareness, Rights of the Child, Child Labour, Ecology and Protection of the Environment, Common Minimum Programme, Rural Employment Guarantee Act, National Rural Health Mission, Renewable sources of Energy, Lok Adalat, Consumer Protection, Right to information etc. New themes are added as and when required on the advice of various Ministries. The overall socio-economic development is the core theme with which all other national themes and programmes are integrated. The emphasis and thrust changes as per requirements of the occasion. The Field Units project the cultural heritage of the country with all its diversities and richness and help in developing the concept of oneness of the nation with a sense of pride in our culture.

 

Directorate of Field Publicity Headquarters

The Directorate of Field Publicity is located at East Block-IV, Level-III, R.K. Puram, New Delhi-110066. The Directorate is headed by the Director General . Different wings at the Headquarters including Programme, Technical , Administrative and Rajbhasha Wing.

In the Programme Wing, there is One Deputy Director General, Two Directors, one Deputy Director, Three Field Publicity Officers/Assistant Programme Officers, one Assistant Evaluation Officer and supporting staff comprising of Stenographers, UDCs, LDCs and Peons. The Deputy Director, FPOs/APOs and AEO initiate the cases/proposals and submit to the Director General through the concerned Director.

In the Technical Wing, there are two Technical Officers (Group-B) (one each for Sound and Auto), Field Publicity Asistant (Equipment) (Group-C) and other supporting staff.

The Administrative Wing has four sections: Administrative Section, Vigilance and General Section, Budget and Accounts Section and Cash Section. Sectional heads submit cases to Director/Deputy Director (Admn.).

The Rajbhasha Wing is headed by one Hindi Officer who is assisted by one Hindi translator and other supporting staff.

 

Directorate of Field Publicity

The Directorate of Field Publicity is one of the Media Units of the Ministry of Information and Broadcasting. It is engaged in the task of publicizing various programmes and policies of the Government through its network of 207 Field Publicity Units under the control and supervision of 22 Regional Offices.

Field Publicity came into existence in 1953 with 32 Field Publicity Units under the control of four Regional Offices. The set-up was created under the integrated publicity programme named “Five Year Plan Publicity Organization". The Ministry directly exercised administrative control over the Units and Regional Offices. Later a full-fledged Directorate was constituted in 1959 to supervise and control the activities of the Regional Offices and the Field Publicity Units and it came to be called “Directorate of Field Publicity".

After the Sino-India war in 1962 and the Indo-Pak War in 1965, some radical changes in the approach and working of DFP became necessary in view of the urgent need for boosting the nation’s morale and for mentally preparing the people to meet any external threat. Accordingly, 34 more new units were created in 1963 and another 33 in 1965 for publicity exclusively in the border areas. Presently, out of the present strength of 207 Field Units, 72 are Border Units.

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